I know how that sounds: borderline-heretical, and yet I do believe it’s the whole point of social finance. We are seeking ways of monetizing the efficiencies of social and environmental interventions proven to be (cost) effective. And so, we have a whole range of emerging strategies targeting so-called impact investors with a goal of increasing the capital available to move the needle on a range of vexing social and environmental challenges. So what’s the hitch? Maybe we’re not focused on the right activities?